I begin by investigating the problem space through user interviews, surveys, and competitive analysis. This stage allows me to uncover user needs, behaviors, and pain points, providing the foundation for informed design decisions.
With clear insights, I move into structured ideation — generating concepts, mapping user flows, and evaluating potential solutions. This phase ensures creativity is guided by strategy, balancing innovation with feasibility.
I translate ideas into tangible outputs through wireframes, high-fidelity mockups, and interactive prototypes. Design systems, accessibility standards, and usability best practices are central to creating intuitive and scalable solutions.
I test prototypes with real users and stakeholders to gather actionable feedback. Iterative refinement enables me to optimize the product, ensuring it not only functions effectively but also delivers a seamless and engaging user experience.
