Care Compass

Introduction

Care Compass simplifies one of healthcare’s most frustrating challenges — finding the right provider. By unifying search, insurance filters, and booking into a single, patient-centered platform, it empowers people to navigate care with confidence. Each interaction brings patients closer to affordable, high-quality healthcare without the usual barriers.

Problem

Searching for care is often confusing and time-consuming, with scattered resources across multiple sites. Patients struggle to compare providers, understand insurance coverage, and book confidently.

Confidence: People worry they’ll choose the wrong program or miss deadlines

Discovery: Finding the right care option requires too many filters and pages

Clarity: Insurance, eligibility, and costs are hard to compare at a glance

Research

Patient Journey Insights
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Fragmented systems: Patients struggle with juggling multiple platforms.

Need for integration: Users want one hub for research, booking, and health management.

Convenience is key: Easy access and quick scheduling drive satisfaction.

Insurance compatibility: Matching providers to insurance remains a pain point.

Growing telemedicine interest: Virtual care is increasingly preferred.

Importance of education: Resources and explanations build trust.

Personalization matters: Tailored recommendations improve patient loyalty.

What Users Say & Feel

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Says: “I just want to find a doctor who takes my insurance without calling five places.”
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Thinks: “Am I making the best choice for my health, or just the fastest one?”
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Feels: “Overwhelmed by all the options, but relieved when I find clarity.”
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Does: “Searches multiple sites, calls clinics, compares coverage details.”
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Pains: “It’s confusing to match providers with my insurance plan.”
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Gains: “One place to research and book care would make my life easier.”

Personas

Care Compass empowers patients to find quality, affordable care that matches their needs. These personas guided decisions on provider search, insurance filtering, and simplified booking.

Analytical Anday

Los Angeles, CA

"I live a busy life, so finding the right care options quickly is crucial. Clear filters and in-network details would cut confusion and save me time."

Creative

Resourceful

Outgoing

Collaborative

CC.- Senor Sally

Retired

Newark, NJ

"Managing my healthcare can be challenging, but with a little help I can stay on top of it. Guidance, reminders, and simple booking would make it smooth."

Resourceful

Informed

Inquisitive

Receptive

Needs and Challenges

Real problems from real people, around provider access, insurance clarity, and booking confidence in healthcare navigation.

Point-of-View Statements

I’d like to help patients feel more informed during healthcare navigation, since research and booking often cause confusion and uncertainty.

I’d like to help patients simplify finding and securing care, as using multiple platforms creates a fragmented and frustrating process.

I’d like to help patients feel confident in healthcare decisions by providing transparent information on providers, reviews, and insurance.

How Might We Statements

How might we make patients feel more informed during the research and booking portion of their healthcare navigation process?

How might we reduce the number of touch points throughout the healthcare navigation process so that patients can take fewer steps and have a more unified experience?

How might we empower patients with clear, trustworthy information so they can feel confident and supported when choosing providers and scheduling care?

Key Features

The tools that make navigating healthcare clear, connected, and stress-free.